RODANDO.

Rodando documents Chicano life in motion. Named for “to roll” or “to cruise,” it follows the culture around lowriders, cruising, and the street as a way of life: slow, deliberate, alive. It’s a portrait of community seen in the things we build, the places we gather, and the rhythms we keep.

Cars aren’t just vehicles; they hold time, labor, inheritance, and pride—carrying family histories and neighborhood life. Rodando also honors the people who restore them, the generations raised with them, and the everyday moments they shape. It moves from close faces to wide Sunday afternoons, seeking the quiet dignity often missed by outsiders.